Thank you for choosing Th e Confi dent Student, Seventh Edition. Th is book is special for several reasons. It has grown with the times to refl ect pedagogical changes, technological advancements, and students’ needs. Yet Th e Confi dent Student’s core values of individual responsibility and confi dence through accomplishment...

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw...

It's nearly impossible to pick up a newspaper or read your favorite online news source these days without seeing yet another article about identity theft or credit card numbers being stolen from unprotected databases. Cyber crime and the threat of computer-related attacks are growing daily, and the need for security professionals who...

Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough...

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...