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 Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. ... |  |  On the Job -Design and the American Office
American work spaces have gone through remarkable and extensive changes since 1900, thanks to the forces of technology, real estate, and finance, as well as evolving ideas on office organization and management. Innovations as commonplace as air conditioning and fluorescent lighting have had a profound impact, as have more recent phenomena... |  |  Pharmacodynamic Basis of Herbal Medicine
HERBAL MEDICINE FROM A WESTERN POINT OF VIEW
Herbal remedies have become a major factor in American health care. Botanicals like Ginseng, Ma Huang, St. John's Wort, and Valerian are now household words throughout the world. Since many of these natural drugs are sold over the counter, often consumers mistakenly assume that... |
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