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How Cool Brands Stay Hot: Branding to Generation Y
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay... | | Java I/OBecause it doesn't provide a printf() function like C/C++, some developers think Java isn't up to snuff with files and streams. Author Rusty Harold Elliotte argues against this notion in Java I/O, a book that shows how Java's stream support can help simplify network programming, internationalization, and even compression and... | | The Last Days of Las Vegas"The Last Days of Las Vegas" has been provided by its author, Roy Hayes, especially for PDFCHM.
“Cryptic as they come, with layers of mystery unfolding gradually, this new spy thriller is really something different: a chess puzzle that teases and entices you on, with loads of action and appropriate amounts of sex.... |
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Portrait of a Killer: Jack the Ripper -- Case Closed
The number-one New York Times-bestselling novelist Patricia Cornwell is known the world over for her brilliant storytelling, the courage of her characters, and the state-of-the-art forensic methods they employ.
In this headline-making new work of nonfiction, Cornwell turns her trademark skills for meticulous research... | | Lighting Up: The Rise of Social Smoking on College Campuses
While the past 40 years have seen significant declines in adult smoking, this is not the case among young adults, who have the highest prevalence of smoking of all other age groups. At a time when just about everyone knows that smoking is bad for you, why do so many college students smoke? Is it a short lived phase or do they continue ... | | The Sailor King: The life of King William IV
Of all the British monarchs who have claimed they ruled the seas, just one, King William IV, has been a truly professional seafarer.
Known as the ‘Sailor King’ in his own lifetime, he saw himself as a naval officer who happened to become the sovereign, rather than a monarch who had been a naval ... |
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