The Essential Patient Handbook was written for the millions of Americans who are dissatisfied with their medical care, and are looking for a practical no-nonsense way to get the help they need from their doctors. It contains lessons learned by two doctors (husband and wife) who endured immense challenges on the patient side of the...
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.
Author David DiSalvo presents evidence from evolutionary and...
From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it
Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize...
How to turn company values into competitive advantage
We are inclined, for whatever reason, to treat values like works of art. We view them as nice to hang on the wall, and beautiful to look at, but we don’t act as though they truly mean much to us in the real world. In fact, the opposite is true. The best...
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most...
Contemporary research on genetic control of disease-transmitting insects knows two kinds of scientists: those that work in the laboratory and those known as ‘field people’. Over the last decade, both groups seem to have developed differing research priorities, address fundamentally different aspects within the overall discipline...
TRIZ is a brilliant toolkit for nurturing engineering creativity and innovation. This accessible, colourful and practical guide has been developed from problem-solving workshops run by Oxford Creativity, one of the world's top TRIZ training organizations started by Gadd in 1998. Gadd has successfully introduced TRIZ to many major...
If you want top grades and thorough understanding of numerical analysis, this powerful study tool is the best tutor you can have! It takes you step-by-step through the subject and gives you accompanying related problems with fully worked solutions. You also get additional problems to solve on your own, working at your own speed. (Answers at...
A top-level security guru for both eBay and PayPal and a best-selling information systems security author show how to design and develop secure Web commerce systems.
Whether it's online banking or ordering merchandise using your cell phone, the world of online commerce requires a high degree of security to protect you during...
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert
Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource...
Through a series of step-by-step tutorials and numerous hands-on exercises, this book aims to equip the reader with both a good understanding of the importance of space in the abstract world of engineers and the ability to create a model of a product in virtual space – a skill essential for any designer or engineer who needs to present...
