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Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web
Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web
How to use the Web successfully

This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.

Explains why and how marketers can and must optimize
...
Android Essentials (Firstpress)
Android Essentials (Firstpress)

Android Essentials is a no–frills, no–nonsense, code–centric run through the guts of application development on Google’s Mobile OS. This book uses the development of a sample application to work through topics, focusing on giving developers the essential tools and examples required to make viable commercial...

Data Model Patterns: A Metadata Map (The Morgan Kaufmann Series in Data Management Systems)
Data Model Patterns: A Metadata Map (The Morgan Kaufmann Series in Data Management Systems)
A very ambitious undertaking, masterfully described. To the best of my knowledge, this is the first published version of the detailed models implied by the Zachman Framework. David Hay builds the models one step at a time, describing in each increment why the new entities were added, and how they related to the rest of the model. At least as...
Silverlight 2 Recipes: A Problem-Solution Approach (Expert's Voice in .Net)
Silverlight 2 Recipes: A Problem-Solution Approach (Expert's Voice in .Net)
Microsoft .NET Architect Evangelist, Jit Ghosh, presents a practical companion guide to developing rich, interactive web applications with Silverlight 2. Common problems, issues, and every–day scenarios are tackled with a detailed discussion of the solution and ready–made code recipes that will save you hours of coding...
Pesticides: A Toxic Time Bomb in Our Midst
Pesticides: A Toxic Time Bomb in Our Midst
The writing of this book came about through a serendipitous circumstance. I wrote a book dealing with child labor in the United States, published three years earlier, containing a chapter that included a description of the hazards migrant farmworkers and their children face, not the least of which was exposure to pesticides. While mentioning the...
Getting Your PhD: A Practical Insider's Guide (Survival Skills for Scholars)
Getting Your PhD: A Practical Insider's Guide (Survival Skills for Scholars)
Packed with practical advice on all aspects of the PhD process, new and continuing research students should find this book of great help.

Professor Malcolm Tight, Lancaster University, UK

How to get your Ph.D is an original study guide aimed at prospective and current postgraduate students, covering the process of
...

Programming in Objective-C 2.0 (2nd Edition) (Developer's Library)
Programming in Objective-C 2.0 (2nd Edition) (Developer's Library)

 

From the author of Programming in C,Programming in Objective-C 2.0 provides the new programmer a complete, step-by-step introduction to the Objective-C language. The book does not assume previous experience with either C or object-oriented programming...

The Well-Grounded Rubyist
The Well-Grounded Rubyist
The Well-Grounded Rubyist takes you from interested novice to proficient practitioner. It's a beautifully written tutorial that begins with the basic steps to get your first Ruby program up and running and goes on to explore sophisticated topics like callable objects, reflection, and threading. Whether the topic is simple or tough, the...
Beginning Drupal (Wrox Programmer to Programmer)
Beginning Drupal (Wrox Programmer to Programmer)

A thorough introduction that lessens the learning curve to building sites with Drupal 7

Drupal 7 is the latest version of the free, open source content management system Drupal. A powerful content management system and framework Drupal has an unfortunate reputation of having a steep learning curve. This guide to Drupal 7...

Prediction of Protein Structures, Functions, and Interactions
Prediction of Protein Structures, Functions, and Interactions

The growing flood of new experimental data generated by genome sequencing has provided an impetus for the development of automated methods for predicting the functions of proteins that have been deduced by sequence analysis and lack experimental characterization.

Prediction of Protein Structures, Functions and Interactions presents...

CSS Cookbook, 3rd Edition (Animal Guide)
CSS Cookbook, 3rd Edition (Animal Guide)

What people are saying about CSS Cookbook

"Christopher's fantastic cookbook will give you solutions to pretty much all of the CSS problems you'll come up against in your day-to-day web design work, saving you bags of time and frustration. This guy is one of the industry's brightest minds --...

Environmental Pollution and Control, Fourth Edition
Environmental Pollution and Control, Fourth Edition

Complex environmental problems are often reduced to an inappropriate level of simplicity. While this book does not seek to present a comprehensive scientific and technical coverage of all aspects of the subject matter, it makes the issues, ideas, and language of environmental engineering accessible and understandable to the nontechnical...

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