Cloud computing is often described as providing computing resources the way electric utilities provide energy. In theory, anyone with an adequate connection to the Internet should be able to tap into a cloud provider and get exactly the computing resources they want when they want it, just like plugging into the electricity grid and...

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

Now in its fourth edition, Blogging For Dummies is fully updated and more practical than ever for today's bloggers. Whether you're just beginning or are already a full-tilt blogging maven, you'll find the up-to-date information you need in these...

Grails’ foundation is on solid open source technologies such as...

Beginning Oracle Application Express 4.2 introduces version 4.2 of the popular and productive Oracle Application Express development platform. Called APEX for short, the platform enables rapid and easy development of web-based applications that make full use of Oracle Database. The release of APEX 4.2 brings extensive new...

Designed for serious programmers, this reliable, unbiased,...

The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

Freshly updated to include Windows 7, Windows 8 and Windows Server 2012, Group Policy: Fundamentals, Security, and the Managed Desktop, Second Edition is the book for learning everything you need to know about Group Policy, no matter which version of Windows you use. Microsoft...

Beginning C, 5th Edition teaches you how to program using the widely-available C language. You'll begin from first-principles and progress through step-by-step examples to become a competent, C-language programmer. All you need are this book and any of the widely available free or commercial C or C++ compilers, and...