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 |  |  The Google Way: How One Company Is Revolutionizing Management as We Know It
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled,... |  |  The Myth of Southern ExceptionalismMore than one-third of the population of the United States now lives in the South, a region where politics, race relations, and the economy have changed dramatically since World War II. Yet historians and journalists continue to disagree over whether the modern South is dominating, deviating from, or converging with the rest of the nation. Has... |
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 The Code Book: How to Make It, Break It, Hack It, Crack ItIt’s known as the science of secrecy. Cryptography: the encoding and decoding of private information. And it is history’s most fascinating story of intrigue and cunning. From Julius Caesar and his Caesar Cipher to the code used by Mary Queen of Scots and her conspiracy to the use of the Engima machine during the Second World War,... |  |  Marketing For The Home-Based BusinessThis book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency.
The explosive growth of home-based businesses across America and throughout the world is one of the most... |  |  Routledge Handbook of Public DiplomacyThe Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor... |
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