The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s...

Former consultant Dr. Paul Friga distills the guiding principles first...

Thanks to Web logs, or...

“Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key’s mark on them. He is the Yoda or ‘renting’ ideas for serious passive income. From how-to to war stories, this is a great book.”
―Tim Ferriss, author...

“Capers Jones has accumulated the most comprehensive data on every aspect of software engineering, and has performed the most scientific analysis on this data. Now, Capers performs yet another invaluable service to our industry, by documenting, for the first time, its long and fascinating history....

This book examines the origins of modern corporate finance systems during the rapid industrialization period leading up to World War I. The study leads to three sets of conclusions. First, modern financial systems are rooted in the past, are idiosyncratic to specific countries, and are highly path-dependent. Therefore, to understand current...

Surveillance is a central organizing practice. Gathering personal data and processing them in searchable databases drives administrative efficiency but also raises questions about security, governance, civil liberties and privacy. Surveillance is both globalized in cooperative schemes, such as sharing biometric data, and localized in the...

Cyber Warfare explores the battlefields, participants and tools and techniques used during today's digital conflicts. The concepts discussed in this book will give those involved in information security at all levels a better idea of how cyber conflicts are carried out now, how they will change in the future and how to detect and...

Over the past sixty years, the spectacular growth of the technologies associated with the computer is visible for all to see and experience. Yet, the science underpinning this technology is less visible and little understood outside the professional computer science community. As a scientific discipline, computer science stands alongside the...