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 Everyday Information: The Evolution of Information Seeking in America (MIT Press)
All day, every day, Americans seek information. We research major purchases. We check news and sports. We visit government Web sites for public information and turn to friends for advice about our everyday lives. Although the Internet influences our information-seeking behavior, we gather information from many sources: family and friends,... |  |  The War on Cancer: An Anatomy of Failure, A Blueprint for the Future
After reviewing the history of cancer and its impact on the population, Dr. Faguet exposes the antiquated notions that have driven cancer drug development, documents the stagnation in treatment outcomes despite major advances in cancer genomics and growing NCI budgets, and identifies the multiple factors that sustain the status quo. He shows... |  |  The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General... |
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