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Trust-Based Selling: Finding and Keeping Customers for Life
Trust-Based Selling: Finding and Keeping Customers for Life

The first year of developing a new sales territory or customer list is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing...

Taming the Money Sharks: 8 Super-Easy Stock Investment Maxims
Taming the Money Sharks: 8 Super-Easy Stock Investment Maxims

Easy-to-follow guidelines from a pro for simplifying your investments, protecting yourself from the investment sharks and achieving financial freedom Drawing on his years as an investor for leading banks in the U.S. and Asia, Philip Cheng delivers down-to-earth strategies guaranteed to make you "shark-proof" while you optimize...

Autodesk InfraWorks and InfraWorks 360 Essentials: Autodesk Official Press
Autodesk InfraWorks and InfraWorks 360 Essentials: Autodesk Official Press

Your guide to quickly learning InfraWorks

Autodesk InfraWorks Essentials is a complete, hands-on tutorial for InfraWorks, the powerful design tool that lets you quickly generate 3D models to create infrastructure designs and proposals. This Autodesk Official Press book shows you the right way to take advantage...

User Experience Innovation: User Centered Design that Works
User Experience Innovation: User Centered Design that Works

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly,...

Tech Job Hunt Handbook: Career Management for Technical Professionals
Tech Job Hunt Handbook: Career Management for Technical Professionals

Tech Job Hunt Handbook is a career management book—just for technology professionals—that reflects today’s new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social...

Expert Oracle Exadata (Expert's Voice in Oracle)
Expert Oracle Exadata (Expert's Voice in Oracle)

Throughout history, advances in technology have come in spurts. A single great idea can often spur rapid change as the idea takes hold and is propagated, often in totally unexpected directions. Exadata embodies such a change in how we think about and manage relational databases. The key change lies in the concept of offloading SQL processing...

The CPO: Transforming Procurement in the Real World
The CPO: Transforming Procurement in the Real World

In the novel The CPO: Transforming Procurement in the Real World, we meet Thomas Sutter, a German-American living in Dusseldorf and working as a procurement manager for a major global automobile manufacturer, Autowerke. On a chance encounter while flying to Chicago, he meets the CEO of Heartland, a major food company...

Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

Advanced Negotiation Techniques
Advanced Negotiation Techniques

Advanced Negotiation Techniques provides a wealth of material in a winning combination of practical experience and good research to give you a series of tools, techniques, and real-life examples to help you achieve your negotiation...

#tweetsmart: 25 Twitter Projects to Help You Build Your Community
#tweetsmart: 25 Twitter Projects to Help You Build Your Community

"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to...

Inside the Windows 95 Registry: A Guide for Programmers, System Administrators, and Users
Inside the Windows 95 Registry: A Guide for Programmers, System Administrators, and Users

What Windows 95 developers have been looking for! An in-depth examination of the Windows 95 registry, the new central "storage facility" for settings that replaces most of the old SYSTEM.INI and WIN.INI settings found in Windows 3.x.This book covers remote registry access, differences between the Win95 and NT registries, and...

Optimizing Windows for Games, Graphics and Multime
Optimizing Windows for Games, Graphics and Multime

Every Windows user has spent hours trying to figure out ways to optimize system performance. And each of those same users has most likely been frustrated by that process. Understanding Win 9x and tuning it to be more efficient, whether for desktop applications or video-intensive games, can be very time-consuming.This book gives you...

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