How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.
Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of...
The constant complainer. The office gossip. The sloppy worker. Sooner or later, every manager has to confront problem employees like these--and it's imperative that the result is a win-win situation. Now there's a breakthrough guide that provides over 201...
As one of the five clubs that founded the United States Golf
Association and with the first and oldest clubhouse in the
United States (opened in 1892), Shinnecock Hills in
Southampton, New York, is America’s version of St. Andrews,
a links course bathed in beauty and rock-hard difficulty colored
most brilliantly by...
Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when,...
"Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace."
—Guenter...
Write algorithms and program in the new field of quantum computing. This book covers major topics such as the physical components of a quantum computer: qubits, entanglement, logic gates, circuits, and how they differ from a traditional computer. Also, Practical Quantum Computing for Developers...
If you want to build a better future, you must believe in secrets.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel...
This book is about making the choice for the customer, making a choice beyond the superficial slogans and choosing an operational, actionable strategy. Our experience has shown that although companies focus their customer programs on cross-selling and loyalty initiatives, the issue is much more fundamental. They fail in their...
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The first year of developing a new sales territory or customer list is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing...
“The secret for success in attracting, winning, retaining and growing client business – whether working as an independent or for a firm.” Mike Lander, CEO, Consulting Strategies Ltd
“Richard knows what clients value and provides clear, practical and experienced guidance on how to become...
