“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,...

Tired of not getting what you want? Don't know how to ask for it? Best-selling author Richard Templar brings his inimitable blend of originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence. Templar offers up 100 clever, simple, pain-free ways to get people to...

This popular introductory linguistics text is unique in the way various themes are integrated throughout the book. One primary theme is the question, "How is a speaker's communicative intent recognized?" Rather than treat phonology, phonetics, morphology, syntax, semantics, and pragmatics as completely separate fields, the text...

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

This collaborative volume presents recent trends arising from the fruitful interaction between the themes of combinatorics on words, automata and formal language theory, and number theory. Presenting several important tools and concepts, the authors also reveal some of the exciting and important relationships that exist between these...

Beginning Fedora Desktop: Fedora 20 Edition is a complete guide to using the Fedora 20 Desktop Linux release as your daily driver for multimedia, productivity, social networking, the GNOME 3 desktop, administrative tasks, and more. Author and Linux expert Richard Petersen delves into the operating system as a whole and offers you a...

• Unlock the various possibilities of using Raspberry Pi as a server
• ...

The Sensible Guide to Forex: Safer, Smarter Ways to Survive and Prosper from the Start is written for the risk averse, mainstream retail investor or trader seeking a more effective way to tap forex markets to improve returns and hedge currency risk. As the most...

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business...

In 2009, it is estimated that more than 1.5 billion people have access to the Internet, including 220 million in the U.S. alone. Throw in 338 million Chinese users, 55 million German users, 48 million British users, 38 million Russian users, and 67 million Brazilians, and you can see the meaning of the word “world” in the...