This collaborative volume presents recent trends arising from the fruitful interaction between the themes of combinatorics on words, automata and formal language theory, and number theory. Presenting several important tools and concepts, the authors also reveal some of the exciting and important relationships that exist between these...

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...

This popular introductory linguistics text is unique in the way various themes are integrated throughout the book. One primary theme is the question, "How is a speaker's communicative intent recognized?" Rather than treat phonology, phonetics, morphology, syntax, semantics, and pragmatics as completely separate fields, the text...

Tired of not getting what you want? Don't know how to ask for it? Best-selling author Richard Templar brings his inimitable blend of originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence. Templar offers up 100 clever, simple, pain-free ways to get people to...

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,...

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Based on the bestselling fifth edition, this edition introduces the new Unity interface while not neglecting the finely-tuned administration techniques for new...