This book provides information, exercises and materials to cover the learning required for the new AQA GCSE Applied Business (Double Award).

The new GCSE qualification has several routes, but all begin with ‘Setting Up a Business’. This unit is an introduction to setting up and running a business and looks at the factors that might help the business to succeed or cause it to fail. It also shows that businesses operate within societies and communities and that they must therefore take a number of people and their views into account when operating. This is covered in the book AQA Business for GCSE: Setting Up A Business by the same author team and available from Hodder Education (ISBN: 9780340974926).

AQA Business for GCSE: Applied Options covers the four Applied Options of the new AQA specification -- People in Business, Marketing and Customer Needs, Enterprise and Business Finance. This text ensures that students will study the correct topics to the appropriate level of depth. Written in a lively and accessible manner, and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features include: -- Numerous activities and exercises for classroom and homework use -- Lots of real-life examples and case studies to motivate and engage students -- Activities that are suitable for all student ability levels -- Exam and controlled assessment advice to prepare students for obtaining the best possible results -- Accompanying Dynamic Learning teacher resource providing interactive classroom support. The book is written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required to gain the best grade possible.