Marketing Theory: A Student Text
As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow. Most are written for academics and researchers, not for undergraduates and taught... | | WiMAX: Technology for Broadband Wireless AccessWiMAX Broadband Wireless Access Technology based on the IEEE 802.16 standard is at the origin of great promises for many different markets covering fixed wireless Internet Access, Backhauling and Mobile cellular networks. WiMAX technology is designed for the transmission of multimedia services (voice, Internet, email, games and others) at high... | | The Concept of CapitalismA single system of economic governance – capitalism – prevails in the world today, both in theory and in practice. Yet there is neither a standard definition of capitalism nor a theory of how it works. Moreover, the most common conception of capitalism is that of a one-level system governed by markets, i.e., supply and demand, where... |