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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach...

Marketing and Selling Professional Services in Architecture and Construction
Marketing and Selling Professional Services in Architecture and Construction

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients.

As clients become more sophisticated at both local and international level, and as competition in the construction industry increases,...

Accounting Reference Desktop
Accounting Reference Desktop

The Accounting Reference Manual is designed to give the accountant the answers to all of the most important issues that arise during the typical business day. It provides a comprehensive overview of all aspects of the accounting function, including accounting rules and regulations, transactions, control points, and internal and external...

Reinforcement Learning and Approximate Dynamic Programming for Feedback Control
Reinforcement Learning and Approximate Dynamic Programming for Feedback Control
Modern day society relies on the operation of complex systems including aircraft, automobiles, electric power systems, economic entities, business organizations, banking and finance systems, computer networks, manufacturing systems, and industrial processes, Decision and control are responsible for ensuring that these systems perform...
Numerical Analysis in Electromagnetics: The TLM Method (ISTE)
Numerical Analysis in Electromagnetics: The TLM Method (ISTE)

The aim of this book is to give a broad overview of the TLM (Transmission Line Matrix) method, which is one of the “time-domain numerical methods”. These methods are reputed for their significant reliance on computer resources. However, they have the advantage of being highly general.

The TLM method has acquired a...

Ubuntu Linux Toolbox: 1000+ Commands for Ubuntu and Debian Power Users
Ubuntu Linux Toolbox: 1000+ Commands for Ubuntu and Debian Power Users

This updated bestseller from Linux guru Chris Negus is packed with an array of new and revised material

As a longstanding bestseller, Ubuntu Linux Toolbox has taught you how to get the most out Ubuntu, the world's most popular Linux distribution. With this anticipated new edition, Christopher Negus returns with a...

Meta-Algorithmics: Patterns for Robust, Low Cost, High Quality Systems
Meta-Algorithmics: Patterns for Robust, Low Cost, High Quality Systems

The confluence of cloud computing, parallelism and advanced machine intelligence approaches has created a world in which the optimum knowledge system will usually be architected from the combination of two or more knowledge-generating systems. There is a need, then, to provide a reusable, broadly-applicable set of design patterns to empower...

Handbook of Gastrointestinal Cancer
Handbook of Gastrointestinal Cancer

Residents/trainees and specialists in gastroenterology, oncology, and surgery, as well as GI/cancer nurses and other health professionals will welcome this accessible guide to the diagnosis and clinical management of all forms of GI cancer.  Separate chapters are dedicated to each form of cancer, with each chapter structured in a...

The Agile Pocket Guide: A Quick Start to Making Your Business Agile Using Scrum and Beyond
The Agile Pocket Guide: A Quick Start to Making Your Business Agile Using Scrum and Beyond

The Agile Pocket Guide explains how to develop products, services, and software quickly and efficiently, without losing the main components of the framework so effective in streamlining the creating of these products and for making positive change within a company. It includes

  • The basic tennets of the Scrum...
Learning to Program with MATLAB: Building GUI Tools
Learning to Program with MATLAB: Building GUI Tools
To learn how to program a computer in a modern language with serious graphical capabilities, is to take hold of a tool of remarkable flexibility that has the power to provide profound insight. This text is primarily aimed at being a first course in programming, and is oriented toward integration with science, mathematics, and...
Tools for Signal Compression: Applications to Speech and Audio Coding (ISTE)
Tools for Signal Compression: Applications to Speech and Audio Coding (ISTE)
In everyday life, we often come in contact with compressed signals: when using mobile telephones, mp3 players, digital cameras, or DVD players. The signals in each of these applications, telephone-band speech, high fidelity audio signal, and still or video images are not only sampled and quantized to put them into a form suitable for...
A Passion for Mathematics: Numbers, Puzzles, Madness, Religion, and the Quest for Reality
A Passion for Mathematics: Numbers, Puzzles, Madness, Religion, and the Quest for Reality

A Passion for Mathematics is an educational, entertaining trip through the curiosities of the math world, blending an eclectic mix of history, biography, philosophy, number theory, geometry, probability, huge numbers, and mind-bending problems into a delightfully compelling collection that is sure to please math buffs, students, and...

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