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 Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and... |  |  Clutch: Why Some People Excel Under Pressure and Others Don't
Is clutch performance innate-or can it be learned?
Sooner or later everyone encounters a situation in which the stakes are high and the outcome is crucial. And even top performers can crumble when faced with such extreme pressure. Consider the CEO who panics in a desperate attempt to shore up his... |  |  |
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