"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
–Tom Peters, author of In Search of Excellence and...

This completely revised and updated 3^rd Edition...

Never has ethical business conduct received as much attention and focus as it does at present, in the wake of the far-reaching financial and societal effects of the dramatic collapses that have thundered through Corporate America. Whether your company is private, publicly-held, works with the government – either contractually or through...

Philanthropy is in a renewed golden age. People want to help, to make a difference, to ensure that the things they value will flourish. In order to capitalize on potential prospects, many nonprofit professionals focus solely on the research of, or communication with,...

Modern computing is no longer about devices but is all about providing services, a natural progression that both consumers and enterprises are eager to embrace. As it can deliver those services, efficiently and with quality, at compelling price levels, cloud computing is with us to stay. Ubiquitously and quite definitively, cloud...

Fedora is directly descended from one of the most popular Linux distributions ever: Red Hat Linux. Those of you who know nothing...

The explosive growth of home-based businesses across America and throughout the world is one of the most...

This Orthopedic Clinics of North America addresses important practice management guidelines necessary to survive and thrive in today's marketplace. Unfortunately, due to continued reductions in Medicare and private payor reimbursements, it is more important than ever to understand the "business" aspects of orthopedics and...

Provide a scalable, replicated, and reliable foundation for your database-driven e-commerce applications. Packed with up-to-date information, real-world examples, and hands-on solutions, SQL Server 2000 Administration covers installation, configuration, system architecture, security,...

PCs have evolved dramatically, and as they've grown more powerful and versatile, they've also become more complex. No doubt there have been times when you were sure the PC was running the show, not you. Geeks On Call can put you back in charge. Here are simple and straightforward ways to understand your PC,...