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 Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and... |  |  Clutch: Why Some People Excel Under Pressure and Others Don't
Is clutch performance innate-or can it be learned?
Sooner or later everyone encounters a situation in which the stakes are high and the outcome is crucial. And even top performers can crumble when faced with such extreme pressure. Consider the CEO who panics in a desperate attempt to shore up his... |  |  |
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 |  |  Real Analysis
This book is written by award-winning author, Frank Morgan. It offers a simple and sophisticated point of view, reflecting Morgan's insightful teaching, lecturing, and writing style. Intended for undergraduates studying real analysis, this book builds the theory behind calculus directly from the basic concepts of real numbers, limits, and... |  |  Micromessaging: Why Great Leadership is Beyond Words
Should you sweat the small stuff?
Absolutely, says Stephen Young-especially when it comes to those critical behaviors that can make or break performance. The reason is simple: no matter what you think you're saying, your words, gestures, and tone of voice can actually communicate something entirely different.
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