About the Book
For more than 30 years, Robert W....

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

The World's Worsts is the latest compendium of quirky information and vamped–up trivia from Pop Culture guru Les Krantz. This entertaining and...

A riveting, revelatory, and moving account of the author’s struggles with anxiety, and of the history of efforts by scientists, philosophers, and writers to understand the condition
 
As recently as thirty-five years ago, anxiety did not exist as a diagnostic category. Today, it is the most common form of...

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly,...

Tech Job Hunt Handbook is a career management book—just for technology professionals—that reflects today’s new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social...

Firing at Will shows managers and employers how to do the most difficult part of their jobs: firing employees. Written by a leading employment lawyer in a refreshingly unlawyerly style, this guide takes the reader through the always-risky process of letting an employee go. Many employers and managers are afraid to pull the...

The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s...

Pro Oracle Database 12c Administration is a book focused on results. Author Darl Kuhn draws from a well of experience over a decade deep to lay out real-world techniques that lead to success as an Oracle Database administrator. He gives clear explanations on how to perform critical tasks. He weaves in theory where necessary without...