This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

Contrary to popular belief, print is not dead! With all the interest in online publishing here in the 21st century, it’s easy to lose sight of the fact that information is still widely disseminated through the good old medium of print.

The advent of desktop publishing granted new levels of power and control to the...

“If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.”
—Bob Beaudine,...

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and...

“If you ever met Dr. Otazo, you certainly would read her new Truth book. She is as she writes—engaging, pithy, memorable. Take ‘Truth 33: Questions Unite; Answers Divide.’ Now ain’t that the truth....

Don't rock the boat. Don't make waves. Don't offend anyone. There's a palpable feeling that clouds many team meetings and keeps them from being productive: over-politeness. And while the conflict that naturally exists in most organizations hasn't gone away, it manifests itself in passive aggression, mediocrity, and a...

Troubleshooting Oracle Performance, 2nd Edition is your systematic guide to diagnosing and resolving performance problems in database-backed applications involving Oracle's database engine. Christian Antognini brings a decade and a half experience to his topic. His first edition is one of the most well-respected books in its...

Even though most American families will make at least one pilgrimage to Orlando, too many of them end up spending far more than they have to for their vacations.  This book initiates you into the world of savvy discount travel shopping, from finding the very lowest airfares to booking theme park tickets through the right sources so you...