Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

• Use Redmine in the most effective manner and learn to master it.
• ...

Polymers constitute the basis for the plastics, rubber, adhesives, fiber, and coating industries. The Fourth Edition of Introduction to Physical Polymer Science acknowledges the industrial success of polymers and the advancements made in the field while continuing to deliver the...

Written by an expert in the field of telecommunications, this book describes the Inter-Asterisk Exchange protocol (IAX) and its operations, discussing the main characteristics of the protocol including NAT traversal,...

Intelligent technical systems, which combine mechanical, electrical and software engineering with methods from control engineering and advanced mathematics, go far beyond the state of the art in mechatronics and open up fascinating perspectives. Among these systems are so-called self-optimizing systems, which are able to adapt their behavior...

Written by leading international experts, this volume presents contributions establishing the feasibility of human language-like communication with robots. The book explores the use of language games for structuring situated dialogues in which contextualized language communication and language acquisition can take place. Within the text are...

“He may have an MBA, but he’s got no common sense.” Assessments like that by a boss can stop a career dead in its tracks. Unfortunately, many believe that common sense is a trait you are either born with or you are not. This book dispels that myth. Through the pages of Common Sense: Get It, Use It, and Teach It in...