Web Search Engine Research, edited by Dirk Lewandowski, provides an understanding of Web search engines from the unique perspective of Library and Information Science. The book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, reliability of...

Few branches of mathematics have been more influential in the social sciences than game theory. In recent years, it has become an essential tool for all social scientists studying the strategic behaviour of competing individuals, firms and countries. However, the mathematical complexity of game theory is often very intimidating for students...

Interest in algorithmic trading is growing massively – it’s cheaper, faster and better to control than standard trading, it enables you to ‘pre-think’ the market, executing complex math in real time and take the required decisions based on the strategy defined. We are no longer limited by human ‘bandwidth’....

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking...

Drawing on expertise from around the world, this volume identifies our current state of knowledge about the behavior and physiology of root herbivores. In particular, this work describes prevailing concepts and theories based on historical and current literature and identifies what new technologies and approaches are available to researchers...

The contents of this book will be organized into three sections. The first section defines the scope, impact and behaviour of cancer regimen-related toxicities and frames the issue of balancing treatment success and physiological cost. In the second segment of the book, the most current thinking around the pathobiology of specific, common,...

The theme of the book is highly relevant to the current emphasis on environment conservation, with focus on native biodiversity conservation in agro-ecosystems. The current impetus being given to organic farming and export oriented agri-hortculture in the country calls for access to relevant scientific knowledge base among the stakeholders....

The widespread and increasing use of carbon nanotubes in scientific and engineering research and their incorporation into manufactured goods has urged an assessment of the risks and hazards associated with exposure to them. The field of nanotoxicology studies the toxicology of nanoparticles such as carbon nanotubes and has become a major...

Ian Murdoch's Physical Foundations of Continuum Mechanics will interest engineers, mathematicians, and physicists who study the macroscopic behaviour of solids and fluids or engage in molecular dynamical simulations. In contrast to standard works on the subject, Murdoch's book examines physical assumptions implicit in continuum...