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International Marketing: Strategy and Theory
International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written
...

Corona SDK Hotshot
Corona SDK Hotshot

A detailed guide with 10 projects specifically designed to expand the fundamentals of this exciting mobile development platform!

Overview

  • Ten fully developed code projects that build on previous projects and present new techniques.
  • Freely reusable art and sound files included with every...
Energy Geotechnics: SEG-2018 (Springer Series in Geomechanics and Geoengineering)
Energy Geotechnics: SEG-2018 (Springer Series in Geomechanics and Geoengineering)

This book collects selected full papers presented at the International Symposium on Energy Geotechnics 2018 (SEG-2018), held on 25th – 28th

 September 2018, at the Swiss Federal Institute of Technology in Lausanne (EPFL). It covers a wide range of topics in energy geotechnics, including...

Nature As Teacher: How I Discovered New Principles in the Working of Nature (Eco-Technology Series)
Nature As Teacher: How I Discovered New Principles in the Working of Nature (Eco-Technology Series)
At the time of writing the world is being engulfed by increasingly cataclysmicmanifestations of the disturbance and disruption of Nature's otherwise orderly processes. From reports received almost daily, both nationally and from around the world, we are increasingly forced to become aware of certain life-threatening irregularities in the...
Microengineering of Metals and Ceramics: Part I: Design, Tooling, and Injection Molding (Advanced Micro and Nanosystems)
Microengineering of Metals and Ceramics: Part I: Design, Tooling, and Injection Molding (Advanced Micro and Nanosystems)
Microstructures, electronics, nanotechnology - these vast fields of research are growing together as the size gap narrows and many different materials are combined. Current research, engineering sucesses and newly commercialized products hint at the immense innovative potentials and future applications that open up once mankind controls shape and...
The Toxicology of Carbon Nanotubes
The Toxicology of Carbon Nanotubes

The widespread and increasing use of carbon nanotubes in scientific and engineering research and their incorporation into manufactured goods has urged an assessment of the risks and hazards associated with exposure to them. The field of nanotoxicology studies the toxicology of nanoparticles such as carbon nanotubes and has become a major...

UMTS Performance Measurement: A Practical Guide to KPIs for the UTRAN Environment
UMTS Performance Measurement: A Practical Guide to KPIs for the UTRAN Environment
Having dealt with in-depth analysis of SS#7, GSM and GPRS networks I started to monitor
UTRAN interfaces approximately four years ago. Monitoring interfaces means decoding
the data captured on the links and analysing how the different data segments and messages
are related to each other. In general I wanted to trace all messages
...
Large Time Asymptotics for Solutions of Nonlinear Partial Differential Equations
Large Time Asymptotics for Solutions of Nonlinear Partial Differential Equations

A large number of physical phenomena are modeled by nonlinear partial differential equations, subject to appropriate initial/ boundary conditions; these equations, in general, do not admit exact solution. The present monograph gives constructive mathematical techniques which bring out large time behavior of solutions of these model equations....

Mechanics of Moving Materials (Solid Mechanics and Its Applications)
Mechanics of Moving Materials (Solid Mechanics and Its Applications)

This book deals with theoretical aspects of modelling the mechanical behaviour of manufacturing, processing, transportation or other systems in which the processed or supporting material is travelling through the system. Examples of such applications include paper making, transmission cables, band saws, printing presses, manufacturing of...

Physiological, Developmental and Behavioral Effects of Marine Pollution
Physiological, Developmental and Behavioral Effects of Marine Pollution

Synthesizing decades of work, but up-to-date, this book focuses on organism-level responses to pollutants by marine animals, mainly crustaceans, molluscs, and fishes. Emphasizing effects on physiological processes (feeding/digestion, respiration, osmoregulation), life-cycle (reproduction [including endocrine disruption], embryo...

Temporal Logic for Real-Time Systems (Advanced Software Development Series)
Temporal Logic for Real-Time Systems (Advanced Software Development Series)

This monograph presents a framework for modelling, specifying and verifying systems composed of real-time discrete event processes. A discrete event system consists of the plant (the object to be controlled) and a controller. For example, the plant might consist of machines, robots and conveyors on the factory floor. The objective of...

Microwave De-embedding: From Theory to Applications
Microwave De-embedding: From Theory to Applications

This groundbreaking book is the first to give an introduction to microwave de-embedding, showing how it is the cornerstone for waveform engineering. The authors of each chapter clearly explain the theoretical concepts, providing a foundation that supports linear and non-linear measurements, modelling and circuit design. Recent developments...

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