Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

• Ten fully developed code projects that build on previous projects and present new techniques.
• Freely reusable art and sound files included with every...

The widespread and increasing use of carbon nanotubes in scientific and engineering research and their incorporation into manufactured goods has urged an assessment of the risks and hazards associated with exposure to them. The field of nanotoxicology studies the toxicology of nanoparticles such as carbon nanotubes and has become a major...

A large number of physical phenomena are modeled by nonlinear partial differential equations, subject to appropriate initial/ boundary conditions; these equations, in general, do not admit exact solution. The present monograph gives constructive mathematical techniques which bring out large time behavior of solutions of these model equations....

This book deals with theoretical aspects of modelling the mechanical behaviour of manufacturing, processing, transportation or other systems in which the processed or supporting material is travelling through the system. Examples of such applications include paper making, transmission cables, band saws, printing presses, manufacturing of...

Synthesizing decades of work, but up-to-date, this book focuses on organism-level responses to pollutants by marine animals, mainly crustaceans, molluscs, and fishes. Emphasizing effects on physiological processes (feeding/digestion, respiration, osmoregulation), life-cycle (reproduction [including endocrine disruption], embryo...

This monograph presents a framework for modelling, specifying and verifying systems composed of real-time discrete event processes. A discrete event system consists of the plant (the object to be controlled) and a controller. For example, the plant might consist of machines, robots and conveyors on the factory floor. The objective of...

This groundbreaking book is the first to give an introduction to microwave de-embedding, showing how it is the cornerstone for waveform engineering. The authors of each chapter clearly explain the theoretical concepts, providing a foundation that supports linear and non-linear measurements, modelling and circuit design. Recent developments...