This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

This book covers graphene reinforced polymers, which are useful in electronic applications, including electrically conductive thermoplastics composites, thermosets and elastomers. It systematically introduces the reader to fundamental aspects and leads over to actual applications, such as sensor fabrication,...

This text presents the fundamentals of circuit analysis in a way suitable for first and second year undergraduate courses in electronic or electrical engineering. It is very much a ‘theme text’ and not a work book. The author is at pains to follow the logical thread of the subject, showing that the development of topics, one from...

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key...

• Learn something new in an Instant! A short, fast, focused guide delivering immediate results
• Learn how to use RSpec with Rails
• Easy to read and grok examples
• Write idiomatic...

• Your entry ticket to the world of data science with the stability and power of Java
• Explore, analyse, and visualize your data effectively using easy-to-follow examples
• A highly practical course covering a broad...

We can't imagine our lives without the Internet. It is the tool of our existence; without it we couldn't work, plan our social and leisure activities, and interact with friends. The Internet’s influence on contemporary society extends across every aspect of our personal and professional lives, but how has this altered us in...