There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for...

This textbook is ideal for an undergraduate introduction to probability, with a calculus prerequisite. It is based on a course that the author has taught many times at Berkeley. The text's overall style is informal, but all results are stated precisely, and most are proved. Understanding is developed through intuitive explanations and...

—Richard K. Lyons, Dean and Professor of Finance, Haas School of Business, University of California...

In today’s highly competitive marketplace, organizations want more from project management than on-time, under-budget delivery. Just like labor, technology and equipment, project management is seen as a corporate asset that is expected to contribute to the bottom line. It must deliver a profitable return on investment if it is to become...

Co-written by a former AIA national president and the chair of architecture at UC-Berkeley, this book is a collection of key case studies of evidence-based design applied to architectural design primarily for healthcare and office buildings. Research in issues such as lighting, acoustics, and color is applied to human performance data and...

The schoolhouse has long been a crucible in the construction and contestation of the political concept of "family values." Through Spanish-bilingual and sex education, moderates and conservatives in California came to define the family as a politicized and racialized site in the late 1960s and 1970s. Sex education became a vital...