Every year, tens of thousands of companies--from industry giants to aspiring upstarts--apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don't go that way. Submitted topics aren't chosen; when they...

“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read...

Health Care Reform Simplified: What Professionals in Medicine, Government, Insurance, and Business Need to Know describes the Patient Protection and Affordable Care Act of 2010. Now that the U.S. Supreme Court has upheld the individual mandate and other key parts of the law―what must busy healthcare professionals, insurance...

It's all iPad, all the time - at home, at work, and on the go - updated for iOS 6! The iPad was an overnight sensation and now it's simply indispensable. Whether you use it for work, play, or everyday life, the new iPad is packed with even more features and power than ever. In this fun and practical guide, veteran For Dummies author...

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens...

• Create dynamic, multi-user web applications completely in...

Bursting with full-colour screenshots, photographs and illustrations, you will find it easy to locate all the information you need in this brand new book. With bite-sized chunks of information linked to the learning outcomes and activities to help generate the necessary evidence, you are clearly guided towards a pass, merit or distinction....