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 Think Strategically
Thinking is what sets human beings apart from the rest of the animal
kingdom. And thinking is what distinguishes each individual human from
all the others. We think differently, and that makes us different people,
because it also makes us do things in a host of different ways. Companies
differ too, due to the fact that they think... | | Principles of Marketing, 12th Edition
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially... | | Presentation Skills For Managers
This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable,... |
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The Manager's Guide to Effective Meetings
Now translated into 11 languages! This reader-friendly, icon-rich series is must reading for all managers at every level
All managers, whether brand new to their positions or well established in the corporate heirarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled... | | The Connected Company
The future of work is already here.
Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised,... | | Multiple Sclerosis
Education about multiple sclerosis has traditionally been medically oriented and related to disease and dysfunction. In contrast, this brand-new second edition of the Guide continues to focus on staying well in the presence of MS, a disease that - while incurable - can be managed. The book covers a broad spectrum of topics related to MS and... |
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ACS Surgery: Principles & Practice, 6th Edition
In recent years, the commercialization of the American health care industry has challenged medicine across the breadth of its traditional roles and responsibilities. This trend is growing, and the greater emphasis on the commercialization and secularization of medicine has generated in medical professionals a passionate desire ... | | Connected Marketing
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by... | | Photoshop Elements: From Snapshots to Great Shots
Now that you've bought that new DSLR and taken some amazing shots, you need a simple guide for processing and enhancing those great images. For photographers using Photoshop Elements (including the brand new Elements 10), this book by pro photographer Jeff Revell will help you conquer the fundamentals of downloading, editing, and... |
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Positron Emission Tomography: Clinical Practice
This book provides a contemporary reference to the science, technology and clinical applications of PET and PET/CT. The book is designed to be used by residents and fellows training in medical imaging specialties as well as imaging experts in private or academic practice who need to become familiar with this technology and its applications.... | | Professional Team Foundation Server 2012
OVER THE PAST DECADE, Microsoft has been creating development tools that have been designed for
the ever-growing engineering teams of software developers, testers, architects, project managers,
designers, and database administrators. In the Visual Studio 2012 line of products, there are tools for
each team member to use to... | | Moodle 2.0 Course Conversion Beginner's Guide
Schools, colleges and universities all over the world are installing Moodle, but many educators aren't making much use of it. With so many features, it can be a hassle to learn - and with teachers under so much pressure day-to-day, they cannot devote much time to recreating all their lessons from scratch.
This book provides the... |
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