In Fresh Passion: Get a Brand or Die A Generic, Michael D. Brown...

If you are planning, designing, and launching your brand using SharePoint, this book and author trio will walk you through everything you need to know in an understandable and approachable way. From specific technologies such as master pages, page layouts, and CSS to offering...

OVER THE PAST DECADE, Microsoft has been creating development tools that have been designed for the ever - growing engineering teams of software developers, testers, architects, project managers, designers, and database administrators. In the Visual Studio 2010 line of products, there are tools for each team member to use to contribute...

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the...

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these...

Whether you’re new to Oracle or an old hand who has yet to test the waters of APEX, Beginning Oracle Application Express 5 introduces the processes and best practices you’ll need to become proficient with APEX. The book shows off the programming environment, the utilities and tools available, and then continues by walking...

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODIN

In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to...

So you have your brand new Mac, or perhaps you've upgraded to Lion on an existing desktop or laptop. Now what? OS X Lion Made Simple will guide you through all of the new features of Lion, as well as provide a thorough tour of the features and applications that are OS X standards. You'll discover how to make the most of...