The Acclaimed RF Microelectronics Best-Seller, Expanded and Updated for the Newest Architectures, Circuits, and Devices Wireless communication has become almost as ubiquitous as electricity, but RF design continues to challenge engineers and researchers. In the 15 years since the first edition of this classic text, the demand for higher...

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

You already know social media can help you find customers, strengthen relationships, and build your...

The World’s Best Selling Verb Book― and with good reason!

Fluency in Spanish starts with knowledge of verbs―and Barron’s 501 Spanish Verbs shows students and travelers exactly how to use the 501 most common and useful Spanish verbs in all 16 tenses and moods. Each verb is...

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a...

“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business...

This best-selling portable resource provides authoritative definitions for all of the medical acronyms and abbreviations you can expect to encounter in medicine today. The new, 5th Edition features 10,000 completely new entries reflecting the most recent developments in health care―including new clinical trials, new technologies, and new...

• Tackle every step in the data science pipeline and use it to acquire, clean, analyze, and visualize your data
• Get beyond the theory and implement real-world projects in data science using...