How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.
Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of...
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...
This authoritative, best-selling guide has been extensively updated with the new technical requirements of the IET Wiring Regulations (BS 7671: 2008) Amendment No. 1:2011, also known as the IET Wiring Regulations 17th Edition. With clear description, it provides a practical interpretation of the amended regulations –...
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations,...
As companies keep their existing hardware and operating systems for more years than ever before, the need to diagnose and repair problems is becoming ever more important for IT Pros and system administrators.
Whatever version of Windows you’re using (including Windows 10) you’ll likely need to maintain compatibility...
The Rough Guide to Thailand''s Beaches and Islands is the ultimate guideto these glorious destinations. From the enchanting and little-knownislands of Ban Krud and Suan Luang to the hip beach resort of PakNam Pran. A full-colour 24-page section introduces the highlights, withstunning photography of the best the islands have to offer....
Tell Me About Yourself shows you how to use the incredible power of storytelling to advance your career, whether by moving up in your current organization or landing a job with a new employer. Echoing the most commonly asked job interview question, Tell Me About Yourself shows you how to answer the question-and all...
Faster reference...better practice! If you aren't already getting your medical information from Cecil Medicine, it's time for you to start. The 23rd Edition is quite simply the fastest and best place to find all of the clinical answers you need! Both inside the remarkably user-friendly printed version of this Expert Consult title and...
This brand new edition pulls together the most up-to-date information on this complex, multidisciplinary area in a practical, user-friendly manner. It deals with the important social and psychological aspects for palliative care of people with incurable diseases including quality of life, communication and bereavement issues.
