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Apple Training Series : iLife 06
Apple Training Series : iLife 06

Welcome to the official Apple training course for the iLife '06 suite of products: iTunes, iPhoto, iMovie, iDVD, GarageBand, and iWeb. You don't need to have any special background to get started, other than having a Mac (and perhaps a healthy curiosity about what you can really do with it). Learning iLife really means learning...

Branded Customer Service : The New Competitive Edge
Branded Customer Service : The New Competitive Edge

By applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity.


Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the...

Joe Celko's SQL Programming Style (The Morgan Kaufmann Series in Data Management Systems)
Joe Celko's SQL Programming Style (The Morgan Kaufmann Series in Data Management Systems)
Are you an SQL programmer that, like many, came to SQL after learning and writing procedural or object-oriented code? Or have switched jobs to where a different brand of SQL is being used, or maybe even been told to learn SQL yourself?

If even one answer is yes, then you need this book. A "Manual of Style" for the SQL
...
Twitter Marketing: An Hour a Day
Twitter Marketing: An Hour a Day

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing,...

RF Microelectronics
RF Microelectronics

The Acclaimed RF Microelectronics Best-Seller, Expanded and Updated for the Newest Architectures, Circuits, and Devices Wireless communication has become almost as ubiquitous as electricity, but RF design continues to challenge engineers and researchers. In the 15 years since the first edition of this classic text, the demand for higher...

On the Ball: What You Can Learn About Business From America's Sports Leaders
On the Ball: What You Can Learn About Business From America's Sports Leaders
On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from...
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed,...
Electronic Circuits - Fundamentals & Applications, Third Edition
Electronic Circuits - Fundamentals & Applications, Third Edition

Electronic Circuits is a unique combination of a comprehensive reference text and a practical electronics handbook in one volume.

Mike Tooley provides all the essential information required to get to grips with the fundamentals of electronics, detailing the underpinning knowledge
...

Think Strategically
Think Strategically
Thinking is what sets human beings apart from the rest of the animal kingdom. And thinking is what distinguishes each individual human from all the others. We think differently, and that makes us different people, because it also makes us do things in a host of different ways. Companies differ too, due to the fact that they think...
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

Use Social Media to Build a Great Personal Brand–and a Great Career!

 

Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In...

OpenSUSE 11.0 and SUSE Linux Enterprise Server Bible
OpenSUSE 11.0 and SUSE Linux Enterprise Server Bible
Welcome to the OpenSUSE 11.0 and SUSE Linux Enterprise Server Bible! This book is for anyone who is interested in running a SUSE Linux system — at home or at work, ‘‘for fun or for profit.’’ It covers the all the currently available versions from SUSE:

the brand new openSUSE 11.0 and the current versions of
...
Quality Code: Software Testing Principles, Practices, and Patterns
Quality Code: Software Testing Principles, Practices, and Patterns

Test-driven, test-first, and test-early development practices are helping thousands of software development organizations improve their software. Now, in Quality Code: Software Testing Principles, Practices, and Patterns, Stephen Vance builds on all that’s been learned about test-driven development,...

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