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| | Retailization: Brand Survival in the Age of Retailer PowerPresents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study... | | Programming for the Series 60 Platform and Symbian OS (Symbian Press)The market drive towards advanced mobile services such as multimedia messaging and wireless access to the Internet sets high requirements for the terminals and networks. New devices (and networks) must be able to handle still and moving images, music, allow access to the Internet for messaging and browsing, and provide a diverse set of applications... |
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Leap! A Revolution in Creative Business Strategy“absorbing and quite compelling…a book that is full of good things…” (Admap, June 2003)
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most... | | Tech Job Hunt Handbook: Career Management for Technical Professionals
Tech Job Hunt Handbook is a career management book—just for technology professionals—that reflects today’s new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social... | | The Good Retirement Guide 2019: Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax
Whether it is a relaxing, action-packed or financially rewarding retirement you are planning for, this is the book for you. Revised and updated, The Good Retirement Guide 2019 is packed with hundreds of useful hints, tips and insights into your retirement preparation, including brand new advice on making a career change... |
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Wireless Hacks : 100 Industrial-Strength Tips & ToolsWritten for the intermediate to advanced wireless user, Wireless Hacks is full of direct, practical, ingenious solutions to real-world networking problems. Whether your wireless network needs to extend to the edge of your office or to the other end of town, this collection of non-obvious, "from the field"... | | Nursing Procedures (Springhouse, Nursing Procedures)
The newly revised Fourth Edition of this popular and widely used reference is a start-to-finish guide for nearly 400 basic and advanced nursing procedures. It provides step-by-step instructions for each procedure, explains how to use and troubleshoot equipment, and presents key information on rationales, cautions, complications,... | | The New PR Toolkit: Strategies for Successful Media RelationsThe New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online... |
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