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Logo Design Love: A Guide to Creating Iconic Brand Identities
Logo Design Love: A Guide to Creating Iconic Brand Identities

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon,...

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

UMTS Networks: Architecture, Mobility and Services
UMTS Networks: Architecture, Mobility and Services
Building on the success of the first edition, UMTS Networks second edition allows readers to continue their journey through UMTS up to the latest 3GPP standardization phase, Release 5. Containing revised, updated and brand new material, it provides a comprehensive view on the UMTS network architecture and its latest developments....
Creating Innovative Products and Services
Creating Innovative Products and Services

Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's "Creating Innovative Products and Services" is an essential read for anyone involved in new product or service design,...

Blender Cycles: Lighting and Rendering Cookbook
Blender Cycles: Lighting and Rendering Cookbook

If you're already au fait with Blender, this book gives extra power to your artist's elbow with a fantastic grounding in Cycles. Packed with tips and recipes, it makes light work of the toughest concepts.

Overview

  • Get acquainted with the lighting and rendering concepts of the Blender Cycles...
Beginning Oracle Application Express 4
Beginning Oracle Application Express 4

Welcome to the wonderful world of Oracle Application Express (APEX). You’re about to learn how to use a tool that we believe will revolutionize the way you think about and approach writing web-based Oracle systems. It certainly has for us.

Prior to the advent of APEX, developing fully interactive web based systems over data...

Handbook of Environmental Health, Fourth Edition, Volume II:  Pollutant Interactions in Air, Water, and Soil
Handbook of Environmental Health, Fourth Edition, Volume II: Pollutant Interactions in Air, Water, and Soil
The book is filled with figures and diagrams. … largely well thought out and useful aids to understanding. … The authors clearly have a very detailed understanding of the relevant laws and provide a comprehensive overview of the links between these and environmental health. … clearly a useful and important reference text. Its...
Foundations of Databases: The Logical Level
Foundations of Databases: The Logical Level

The definitive book on the foundations and theory of database systems, including advanced topics not presented in any other survey book. Includes a comprehensive resource useful for any database researcher or practitioner that covers both fundamental and advanced topics.

Database theory is a relative newcomer to the field of computer...

WordPress Mobile Web Development: Beginner's Guide
WordPress Mobile Web Development: Beginner's Guide

The chances are that more of your WordPress website visitors are using mobiles, or more clients are demanding responsive or mobile sites. If you can use WordPress to build mobile-friendly sites you can win more business from clients and more traffic for your site.

"WordPress Mobile Web Development Beginner's Guide"...

The Art of Photoshop for Digital Photographers
The Art of Photoshop for Digital Photographers
Experience the highly visual format of the Art of Photoshop: Digital Photography Workshop and learn how to take good source photos and transform them into display-quality digital works of art with visual effects used in Adobe Photoshop. Using the beauty of the Tuscan region of Italy as a backdrop, author and...
Social Networking for Career Success: Using Online Tools to Create a Personal Brand
Social Networking for Career Success: Using Online Tools to Create a Personal Brand

Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.

Social Networking for Career Success...

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't
Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.

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