Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most...

• Build your own real-time AngularJS application using a modern tool stack and implement a clever deployment strategy
• Deploy your application into production environments such...

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on...

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from...

Written by a wireless networking expert and instructor, this study guide offers complete coverage of all objectives for the brand-new Certified Wireless Technology Specialist exam. CWTS...

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use...