You already know social media can help you find customers, strengthen relationships, and build your...

This best-selling portable resource provides authoritative definitions for all of the medical acronyms and abbreviations you can expect to encounter in medicine today. The new, 5th Edition features 10,000 completely new entries reflecting the most recent developments in health care―including new clinical trials, new technologies, and new...

• Use all of the Squarespace functions to design, build, launch, and analyze your website
• Employ this step-by-step, approach to discover the best process for building websites with...

• Compose richer games by learning the essential concepts in artificial intelligence with exciting examples
• Explore the brand new Unity 5 features that make implementing artificial...

• Tackle every step in the data science pipeline and use it to acquire, clean, analyze, and visualize your data
• Get beyond the theory and implement real-world projects in data science using...

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a...

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business...