Learn IT - Books tags brand

Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects (The Savvy Manager's Guides)

Morgan Kaufmann, 2014

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to...

How Video Works, Second Edition

Focal Press, 2007

"Video can be hard to explain and contextualize. This book does a great job of making it easy to understand." - - Algie Abrams, Professional Systems Architect, Microsoft

How Video Works has been a bible for professionals in the video world since 1985. It offers easy to understand explanations of the entire world...

The Radio Station, Eighth Edition: Broadcast, Satellite and Internet

Focal Press, 2009

The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of...

Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast

Focal Press, 2007

Exclusive Podcast Academy training now available in a book!

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you...

CISSP: Certified Information Systems Security Professional Study Guide

Sybex, 2003

CISSP Certified Information Systems Security Professional Study Guide Here's the book you need to prepare for the challenging CISSP exam from (ISC This third edition was developed to meet the exacting requirements of today's security certification candidates, and has been thoroughly updated to cover recent technological advances in...

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

John Wiley & Sons, 2002

How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customerÂs lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

Getting Started with Citrix XenApp 6.5

Packt Publishing, 2012

XenApp is the leader in application hosting and virtualization delivery, allowing users from different platforms such Windows, Mac, Linux, and mobile devices to connect to their business applications. Using XenApp, you can deploy secure applications quickly to thousands of users.

XenApp 6.5 brings with it exciting...

Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)

Fairchild Books, 2010

Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any...

Microsoft Expression Web (Visual QuickStart Guide)

Peachpit Press, 2007

Get a jump start on using this brand-new Web creation tool from Microsoft. Built from the ground up using current Web standards, Expression Web make it easy to create pages that look good in all browsers. Mirroring the program’s focus on standards, the book shows you how to use Cascading Style Sheets to build consistent, easy to...

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Portfolio Hardcover, 2004

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

...

Beginning iOS 5 Development: Exploring the iOS SDK

Apress, 2011

The team that brought you the bestselling Beginning iPhone 4 Development is back again for Beginning iOS 5 Development, bringing this definitive guide up-to-date with Apple's latest and greatest iOS SDK, as well as with the latest version of Xcode.

There's coverage of brand new...

Digital Design and Fabrication

CRC Press, 2007

After nearly six years as the field's leading reference, the second edition of the award-winning Computer Engineering Handbook reemerges with completely updated content and a brand new, two-volume format. Part of this monumental revision, Digital Design and Fabrication surveys the latest advances in computer architecture and design and the...

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