It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a...

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Fully updated for iOS 7, iOS UICollectionView: The Complete Guide, Second Edition will help you build highly immersive, cutting-edge iOS user interfaces that transform your apps from good to great! Ash Furrow...

• Explore the CryENGINE production methods used by industry professionals
• Master the advanced features of CryENGINE, such as facial animation and the input system
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These apps rely on Microsoft's Windows 8 modern UI to provide their rich and engaging user experiences for both desktop and tablet users. The new UI in turn...

• Get acquainted with the lighting and rendering concepts of the Blender Cycles...

With Practical SharePoint 2010 Branding and Customization, SharePoint branding expert Erik Swenson cuts through the fluff and discusses accessible, easy-to-understand consulting and processes to create aesthetically pleasing, highly usable branded and customized SharePoint websites, both internally and externally....

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit...

“A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way that is easy to relate to and is useable.”
Lisa...

For half a century, more than 40 million students have trusted Schaum's to help them study faster, learn better, and get top grades. Now Schaum's celebrates its 50th birthday with a brand-new...

"The Digital You is a complex mosaic of...

For half a century, more than 40 million students have trusted Schaum's to help them study faster, learn better, and get top grades. Now Schaum's celebrates its 50th birthday with a brand-new look, a new format with hundreds of practice problems, and completely updated information...