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Recalculating: Navigate Your Career Through the Changing World of Work
Recalculating: Navigate Your Career Through the Changing World of Work

A leading workplace expert provides an inspirational, practical, and forward-looking career playbook for recent grads, career changers, and transitioning professionals looking to thrive in today’s rapidly evolving workplace.

Covid-19 has heightened career uncertainty in a work landscape dominated...

Mosby's Dental Drug Reference, 10e
Mosby's Dental Drug Reference, 10e

Ideal for chairside use by the entire dental team, Mosby's Dental Drug Reference provides guidelines for safe, accurate drug administration. More than 800 drug monographs make it easy to find indications and dosages, contraindications, interactions, side effects, serious reactions, and dental-specific drug information. With...

Hospital Epidemiology and Infection Control (Mayhall)
Hospital Epidemiology and Infection Control (Mayhall)
Thoroughly revised and updated for its Third Edition, this highly acclaimed volume is the most comprehensive reference on hospital epidemiology and infection control. In 115 chapters written by over 150 leading experts, the book examines every type of hospital-acquired (nosocomial) infection and addresses every issue relating to surveillance,...
Cellular and Molecular Immunology, Updated Edition: With STUDENT CONSULT Online Access, 5e
Cellular and Molecular Immunology, Updated Edition: With STUDENT CONSULT Online Access, 5e

This highly acclaimed text is now more up to date than ever! The Updated 5th Edition features new information and free access to a full-text online edition, images, animations, and much more at the
brand-new STUDENT CONSULT website. Readers will continue to enjoy the current, concise, and straightforward approach to the field that
...

Beginning iPhone Development with Swift: Exploring the iOS SDK
Beginning iPhone Development with Swift: Exploring the iOS SDK

The team that brought you the bestselling Beginning iPhone Development, the book that taught the world how to program on the iPhone, is back again for Beginning iPhone Development with Swift.This definitive guide is up to date with Apple's new Swift programming language and the latest and greatest iOS 8 SDK, and Xcode...

Rubin's Pathology: Clinicopathologic Foundations of Medicine 5th Edition
Rubin's Pathology: Clinicopathologic Foundations of Medicine 5th Edition

Rubin's Pathology, Fifth Edition has won First Prize in Pathology in the British Medical Association Book Competition Awards, 2008.

Widely acclaimed for its clinical approach to pathology and superb full-color illustrations, Rubin's Pathology is now in its Fifth Edition—with a new...

Painter X for Photographers: Creating Painterly Images Step by Step
Painter X for Photographers: Creating Painterly Images Step by Step
"The clear structure and concise writing style takes the reader through brushes, papers and textures. Combined with an intelligent layout and a Windows/Mac compatible CD, Painter IX for Photographers is exemplary for its clarity and structure." - British Journal of Photography --British Journal of Photography

Whether
...
Programming Microsoft ASP.NET 4
Programming Microsoft ASP.NET 4

In the fall of 2004, at a popular software conference I realized how all major component vendors were advertising their ASP.NET products using a new word—Ajax. Only a few weeks later, a brand new module in my popular ASP.NET master class made its debut—using Ajax to improve the user experience. At its core, Ajax is a little...

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's...

Creative Photoshop CS4: Digital Illustration and Art Techniques
Creative Photoshop CS4: Digital Illustration and Art Techniques
If you are a digital artist, illustrator, cartoonist, graphic artist, designer, or serious hobbyist looking for new and interesting ways to use Photoshop, this is the book for you! You already know how to use Photoshop as an image editing tool; now, challenge yourself and discover the more artistic aspects of the program with one of the world's...
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)
Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in...

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