Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between...

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case...

Using the tools of complexity theory, Stephen Judd develops a formal description of associative learning in connectionist networks. He rigorously exposes the computational difficulties in training neural networks and explores how certain design principles will or will not make the problems easier.

Judd looks beyond the scope...

This Bayesian modeling book provides a self-contained entry to computational Bayesian statistics. Focusing on the most standard statistical models and backed up by real datasets and an all-inclusive R (CRAN) package called bayess, the book provides an operational methodology for conducting Bayesian inference, rather than focusing on its...

High Interstitial Stainless Austenitic Steels is of interest to all engineers and resaerchers working with stainless steel, either at universities or R&D departments in Industry. The new applications described appeal to design engineers while procees engineers find interesting challenges. These novel steels enter more and more industrial...

Financial statement fraud is one of the most costly types of fraud and can have a direct financial impact on businesses and individuals, as well as harm investor confidence in the markets. While publications exist on financial statement fraud and roles...

Focusing on backhaul from a radio network viewpoint, Mobile Backhaul combines perspectives on mobile networks and transport network technologies, focusing on mobile backhaul specific...

A major contribution to the field of electrochemistry, this book—based on a thorough review of the literature and author Yongjun Tan's twenty years of pioneering research—examines electrochemical heterogeneity and...

Drawing on expertise from around the world, this volume identifies our current state of knowledge about the behavior and physiology of root herbivores. In particular, this work describes prevailing concepts and theories based on historical and current literature and identifies what new technologies and approaches are available to researchers...

Residents/trainees and specialists in gastroenterology, oncology, and surgery, as well as GI/cancer nurses and other health professionals will welcome this accessible guide to the diagnosis and clinical management of all forms of GI cancer.  Separate chapters are dedicated to each form of cancer, with each chapter structured in a...

It will be of particular use for those GI...

Covering fractional order theory, simulation and experiments, this book explains how fractional order modelling and fractional order controller design compares favourably with traditional velocity and position control systems. The authors systematically compare the two approaches using applied fractional calculus. Stability theory in...