Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...

Improving Surveys with Paradata: Analytic Uses of Process Information is the most accessible and comprehensive contribution to this up-and-coming  area...

This book presents the elements of Continuum Mechanics to people interested in applications to biological systems. It is divided into two parts, the first of which introduces the basic concepts within a strictly one-dimensional spatial context. This policy...

Optical Coherence Tomography of Ocular Diseases, Second Edition is a completely revised and updated version of this classic text. Incorporated within over 700 pages are a multitude of updated features unique to this edition including over 1,600 color images, state-of-the-art technology, and case presentations. These elements...

• Focus on Android instrumentation testing to ensure full application coverage
• Apply testing techniques and utilize tools to improve Android application development
• Build intensively...

4 STAR DOODY'S REVIEW!
"I think any student doing a rotation in emergency medicine would benefit from these case scenarios. It provides a practical approach to a disease while highlighting the points that are often tested on...

The Elements of UML Style is for all developers who create models using the Unified Modeling Language (UML), especially in teams where understandability and consistency are all critical. Just as Strunk & White’s The Elements of Style provides rules of usage for writing using the English language, this text furnishes a...