In recent years, financial engineering has developed new ways of financing deals based primarily on the capacity of the operations to generate sufficient cash for the repayment of loans or bonds. The business of structured finance has then become an interesting business area for non-financial companies, investment and commercial banks and...
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most...
These days, it’s all but impossible to find someone who hasn’t heard of the Internet. Companies create websites before they make business plans. Political activists skip the debates and trash-talk their opponents online. Even formerly technophobic grandmothers spend hours emailing old friends (and selling the odd family...
Put the most valuable business tool to work for you!
The balance sheet is the key to everything--from efficient business operation to accurate assessment of a company’s worth. It’s a critical business resource--but do you know how to read it? How to Read a Balance Sheet breaks down the subject into...
JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work, and good citizenship, the retail giant prospered...
A Complete Introduction to Financial Reports--What The Numbers Mean, How to Use Them to Improve Your Business
Financial reports speak their own language, one that many managers have trouble translating. Finance for Non-Financial Managers clears the confusion, helping you to understand the information contained in...
In The New Accounts Payable Toolkit, accomplished entrepreneur, consultant, and finance expert Christine H. Doxey delivers a unique and powerful approach to the accounts payable process and discusses the impact of the automation of the Procure to Pay (P2P) process. The toolkit explores...
Focusing on the tangible, cash flow operations that make business work
In business, there are pie-in-the-sky valuation standards like share prices and stock options that have alternately led executives to untold riches and to federal prisons. and then there is cold hard cash-the dollars and cents that pay the bills, keep the tax...
Easy-to-follow guidelines from a pro for simplifying your investments, protecting yourself from the investment sharks and achieving financial freedom Drawing on his years as an investor for leading banks in the U.S. and Asia, Philip Cheng delivers down-to-earth strategies guaranteed to make you "shark-proof" while you optimize...
Zire handhelds are such neat little devices that any book about them runs the risk of reading like a promotional brochure. We’ve written thousands of pages about the Windows platform, and half of it always seems to be apologetic. “Computer locked up again? You need to reboot and send $94 in cash to Microsoft. . . .” Books about...
MASTER CORE EXCEL 2010 TOOLS FOR BUILDING POWERFUL, RELIABLE SPREADSHEETS!
Excel expert Paul McFedries shows how to use Excel 2010’s core features to solve problems and get the answers you need! Using real-world examples, McFedries helps you get...
Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions may be one of the most important books any entrepreneur or manager in a small or medium-sized enterprise will read. It combines logical...
