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 | | | | Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... |
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Oxford Handbook of Practical Drug Therapy (Oxford Handbooks)
The overall structure of this handbook is similar to that of the British National Formulary, with monographs arranged broadly by therapeutic category. When a drug has several different uses, these are brought together in a single monograph; this will allow the reader to appreciate in full range of actions, whether therapeutic or adverse. The... | | Advances in Virus Research, Volume 70 (Vol. 70)
Published since 1953, Advances in Virus Research covers a diverse range of in-depth reviews providing a valuable overview of the current field of virology.
In 2004, the Institute for Scientific Information released figures showing that the series has an Impact Factor of 2.576, with a half-life of 7.1 years, placing it 11th in... | | Quality of Life: Assessment, Analysis, and Interpretation
'Winner of first prize in the Basis of Medicine Category of the BMA Medical Book Competition 2001'
The One Essential Comprehensive Volume on Quality of Life Research. Quality of life studies are now an essential part of the evaluation of any treatment. Written by two authors who are well respected within this... |
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| | Diagnostic Atlas of Common Eyelid Diseases
For any clinician dealing with ophthalmic diseases, individual lesions of the eyelid and conjunctiva
can be extremely confusing. From a practical perspective such lesions are either benign or
malignant, and can be cystic or solid, melanotic or amelanotic. Certainly the most important
diagnostic question is whether the lesion... | | Diseases of the Neck, Shoulders, Back, and Limbs
This book is the fourth volume in a seven-volume series titled The Treatment of Disease in TCM authored by Philippe Sionneay and Lu Gang. In this volume, the authors discuss the TCM disease cuases and mechanisms, pattern discrimination, treatment principles, medicinal formulas and acupuncture treatments for a wide variety of pain complains of... |
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Multi-criteria Decision Analysis: Methods and Software
People face making decisions both in their professional and private lives. A manager
in a company, for example, may need to evaluate suppliers and develop partnerships
with the best ones. A household may need to choose an energy supplier for their
family home. Students cannot ignore university rankings. Often candidates for a job... | | | | The Encyclopedia of Electronic Circuits, Volume 6
The enthusiastic reception of the first five volumes of The Encyclopedia of Elec-
tronic Circuits prompted the authors to produce this volume—the sixth in the pop-
ular series.
Taken together, the six volumes contain approximately 6000 circuits—by far the
largest and broadest collection of practical... |
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