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Everything I Know about Marketing I Learned From Google
Everything I Know about Marketing I Learned From Google

Want Market Share? Google It!

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,
...

Eliminating Waste in Business: Run Lean, Boost Profitability
Eliminating Waste in Business: Run Lean, Boost Profitability

Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in "more of the same, plus...

My Age of Anxiety: Fear, Hope, Dread, and the Search for Peace of Mind
My Age of Anxiety: Fear, Hope, Dread, and the Search for Peace of Mind

A riveting, revelatory, and moving account of the author’s struggles with anxiety, and of the history of efforts by scientists, philosophers, and writers to understand the condition
 
As recently as thirty-five years ago, anxiety did not exist as a diagnostic category. Today, it is the most common form of
...

Early Software Reliability Prediction: A Fuzzy Logic Approach (Studies in Fuzziness and Soft Computing)
Early Software Reliability Prediction: A Fuzzy Logic Approach (Studies in Fuzziness and Soft Computing)

The development of software system with acceptable level of reliability and quality within available time frame and budget becomes a challenging objective. This objective could be achieved to some extent through early prediction of number of faults present in the software, which reduces the cost of development as it provides an opportunity to...

Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding
Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding

Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in...

Discrete Geometry for Computer Imagery: 15th IAPR International Conference, DGCI 2009, Montréal, Canada, September 30 - October 2, 2009, Proceedings
Discrete Geometry for Computer Imagery: 15th IAPR International Conference, DGCI 2009, Montréal, Canada, September 30 - October 2, 2009, Proceedings

Held for the ?rst time outside Europe, the 15th International Conference on DiscreteGeometryforComputer ImagerytookplaceinMontr' eal(Canada)from September30toOctober2,2009.Thisconferenceaddressedalargeinternational audience: 61 papers were submitted originating from 14 di?erent countries. Following a thorough reviewing process, remodeled...

Complete Guide to OneNote
Complete Guide to OneNote

Complete Guide to OneNote is aimed at making users more productive by helping them organize what are today ephemeral and disconnected scraps of personal information gathered prior to the creation of a formal work product.

This comprehensive reference explains this new category of software and its user paradigm, including...

Microsoft Dynamics CRM API Development for Online and On-Premise Environments
Microsoft Dynamics CRM API Development for Online and On-Premise Environments

I have had the pleasure to work with Dynamics CRM since its 1.1 version. I can be honest—I didn’t feel cheated when Microsoft skipped the 2.0 release, and although it has been a late bloomer in the CRM market, it has gained significant traction over the last few releases and manages to land in the right (top right, to be specific)...

VBScript in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly))
VBScript in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly))

Microsoft's Visual Basic Scripting Edition (VBScript), a subset of Visual Basic for Applications, is a powerful language for Internet application development, where it can serve as a scripting language for server-side Internet applications (i.e., Active Server Pages), and client-side web pages. It can also be used for system...

Tietz's Applied Laboratory Medicine
Tietz's Applied Laboratory Medicine

Using a problem-based approach, Tietz's Applied Laboratory Medicine, Second Edition presents interesting cases to illustrate the current use and interpretation of the most commonly available clinical laboratory tests. The cases present detailed descriptions of the symptoms, diagnosis, and treatment of disease. The book...

Foundations of Algebraic Specification and Formal Software Development (Monographs in Theoretical Computer Science. An EATCS Series)
Foundations of Algebraic Specification and Formal Software Development (Monographs in Theoretical Computer Science. An EATCS Series)

This book provides foundations for software specification and formal software development from the perspective of work on algebraic specification, concentrating on developing basic concepts and studying their fundamental properties. These foundations are built on a solid mathematical basis, using elements of universal algebra, category theory...

Learning VBScript (Nutshell Handbooks)
Learning VBScript (Nutshell Handbooks)

With the advent of client-side scripting, it is possible to create programs that run on a user's browser in response to particular user actions, like passing the mouse over a hyperlink or clicking a standard HTML command button. By taking advantage of client-side scripts, web pages can be made more interactive, and programs that...

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