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Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... | | Reliability Modeling, Analysis And Optimization
As our modern information-age society grows in complexity both in terms of embedded systems and applications, the problems and challenges in reliability become ever more complex. Bringing together many of the leading experts in the field, this volume presents a broad picture of current research on system modeling and optimization in... | | Writing for Digital Media
In the digital age, we are all consumers and producers, readers and publishers
alike. The Internet has made it possible for anyone to publish his or her writing
online almost instantaneously for all the world to read.
The evolution of digital media has introduced both unprecedented challenges
and opportunities for... |
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The Mobile MBA: 112 Skills to Take You Further, Faster
An MBA is a curious beast: it can accelerate your career, even if it has limited
practical value in day-to-day management.
Top employers hire top MBAs, but not because MBAs have mastered the
mysteries of management. An MBA is a hallmark of personal commitment,
effort, and ambition which ... | | | | A History of Mathematics: From Mesopotamia to Modernity
A History of Mathematics covers the evolution of mathematics through time and across the major Eastern and Western civilizations. It begins in Babylon, then describes the trials and tribulations of the Greek mathematicians. The important, and often neglected, influence of both Chinese and Islamic mathematics is covered in detail,... |
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