'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English,...

If you support an organization that wants to improve the performance of complex IT portfolios to achieve both immediate and strategic goals or are responsible for and oversee many projects that are contractually required to produce measurable results; you will be pleased to find that this book serves as both a roadmap and a checklist for...

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Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most...

The book presents a much needed approach to quality technical communication and a working plan for achieving quality. The examples are excellent and are easy to use and adapt. The editorial advice is simple and clear enough for tech writers who did not major in English or journalism. It is most worthy of a text in university programs, but it...

The Complete Guide to Software Testing Bill Hetzel Gain a new perspective to software testing as a life cycle activity, not merely as something that happens at the end of coding. This edition is completely revised and contains new chapters on testing methodologies including ANSI standard-based testing—a survey of testing practices. Dr....