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REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

The AMA Handbook of Leadership
The AMA Handbook of Leadership

The AMA Handbook of Leadership features insights from best-of-the-best thought leaders and executive leadership coaches on topics from talent development, the arts and leadership, and competitive advantage through leadership, to leading across cultures, sustainability, executive transition, and many more timeless (and timely) issues....

Swarming Landscapes: The Art of Designing For Climate Adaptation (Advances in Global Change Research)
Swarming Landscapes: The Art of Designing For Climate Adaptation (Advances in Global Change Research)

This book advocates a fresh approach to planning that anticipates, rather than reacts to, the changes in climate currently in process. Today’s spatial planning procedures rely on historical evidence instead of preparing for factors that by definition lie in the future, yet which are relatively uncontroversial: shortages of water, sea...

Theory of the Earth
Theory of the Earth
We need a new philosophy of the earth. Geological time used to refer to slow and gradual processes, but today we are watching land sink into the sea and forests transform into deserts. We can even see the creation of new geological strata made of plastic, chicken bones, and other waste that could remain in the fossil record for millennia or...
Post-Oil Energy Technology: The World's First Solar-Hydrogen Demonstration Power Plant
Post-Oil Energy Technology: The World's First Solar-Hydrogen Demonstration Power Plant
A solution to the climate and energy crisis

Demonstrating the feasibility of a clean, renewable global energy future, Post-Oil Energy Technology: The World’s First Solar-Hydrogen Demonstration Power Plant describes the detailed design of the first 1,000 megawatt solar power plant with hydrogen storage.

...
Foundation Dreamweaver MX
Foundation Dreamweaver MX

Macromedia Dreamweaver MX merges the faultless visual layout tools of Dreamweaver and the powerful yet easy-to-use database integration offered by UltraDev into a product that is simply the most vital piece of software any web designer can own.

Unlike many other books, Foundation Dreamweaver MX concentrates on both sides...

Air Transport and the Environment
Air Transport and the Environment

"Air Transport and the Environment" provides an overview of the main issues relating to aviation environmental impacts. It explains the challenge facing policymakers in terms of sustainable development, focusing on the importance of balancing the industry's economic, social and environmental costs and benefits, both for people...

Oceans: Evolving Concepts
Oceans: Evolving Concepts

Since the HMS Challenger expedition of 1872Â?1876, our vision of the ocean has changed completely. We now understand that it plays a key role in biodiversity, climate regulation, and mineral and biological resources, and as such, the ocean is a major service provider for humanity.

Oceans draws on data from new...

The Ethics of Research Biobanking
The Ethics of Research Biobanking
Biobanking, i.e. storage of biological samples or data emerging from such samples for diagnostic, therapeutic or research purposes, has been going on for decades. However, it is only since the mid 1990s that these activities have become the subject of considerable public attention, concern and debate. This shift in climate is due to several...
Fermilab: Physics, the Frontier, and Megascience
Fermilab: Physics, the Frontier, and Megascience
Fermi National Accelerator Laboratory, located in the western suburbs of Chicago, has stood at the frontier of high-energy physics for nearly forty years. Since 1972, when the laboratory’s original particle accelerator began producing the world’s highest-energy protons for research, the government-supported scientific...
Solar Variability and Planetary Climates (Space Sciences Series of ISSI)
Solar Variability and Planetary Climates (Space Sciences Series of ISSI)

This book provides an updated overview of the processes determining the influence of solar forcing on climate. It discusses in particular the most recent developments regarding the role of aerosols in the climate system and the new insights that could be gained from the investigation of terrestrial climate analogues. The book’s...

The Courageous Follower: Standing Up to and for Our Leaders (2nd Edition)
The Courageous Follower: Standing Up to and for Our Leaders (2nd Edition)

This updated edition of a modern classic on followership provides the keys to creating an environment in which leaders are vigorously supported in pursuing the organization’s mission and courageously confronted when their actions threaten the organization’s well-being.

For every leader there are dozens of followers who work...

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