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Connected Marketing
Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by...

IBM Cognos Insight
IBM Cognos Insight

Based on in-memory technology with write-back capabilities for What-if scenario planning, Cognos Insight gives spreadsheets the rich visual appeal for better analysis and planning. Leverage the collaborative features to seamlessly publish the personal analysis workspaces to an enterprise-wide Cognos Business Intelligence solution.

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Sakai O' Deployment and Management: Open Source Collaboration and Learning for Higher Education
Sakai O' Deployment and Management: Open Source Collaboration and Learning for Higher Education
The original Sakai software descended from work by Indiana University, Massachusetts Institute of Technology, Stanford University, University of Michigan, uPortal, and the Open Knowledge Initiative. Lots of the original code came from University of Michigan’s framework, known as CHEF, the CompreHensive...
Cognitive Radio Communications and Networks: Principles and Practice
Cognitive Radio Communications and Networks: Principles and Practice

This book gives comprehensive and balanced coverage of the principles of cognitive radio communications, cognitive networks, and details of their implementation, including the latest developments in the standards and spectrum policy. Case studies, end-of-chapter questions, and descriptions of various platforms and test beds, together with...

Managing the Design Process-Concept Development: An Essential Manual for the Working Designer
Managing the Design Process-Concept Development: An Essential Manual for the Working Designer
Every aspect of business is impacted by design—from the products or services a company provides, to the various forms of communications that express these products and services, to the many environments, physical or virtual, where customers interact with these offerings. Graphic design can captivate, persuade, motivate, and delight....
Web Personalization in Intelligent Environments (Studies in Computational Intelligence)
Web Personalization in Intelligent Environments (Studies in Computational Intelligence)
The Web emerges as both a technical and a social phenomenon. It affects business, everybody's life and leads to considerable social implications. In this scenario, Web personalization arises as a powerful tool to meet the needs of daily users and make the Web a friendlier environment. Web personalization includes any action that...
Geographic Information Science and Public Participation (Advances in Geographic Information Science)
Geographic Information Science and Public Participation (Advances in Geographic Information Science)

Computer-mediated participation is at the crossroads. In the early heady days of the digital revolution, access to "high" technologies such as GIS promised the empowerment of marginalized communities by providing data and information that was previously hidden away from public view. To a great extent, this goal has been achieved at...

Getting Started with Microsoft Lync Server 2013
Getting Started with Microsoft Lync Server 2013

Lync 2013 is a product that enables users to IM, and have audio and video conferences, including multi-party video. The mobile client permits the use of all the features in every device with an access-from-everywhere logic. The company’s Active Directory users, SharePoint documents, and Exchange objects integrate with Lync to deliver...

Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
During the last decade, first-generation "Base of the Pyramid" (BoP) ventures focused primarily on "finding a fortune at the BoP" by selling existing goods to and sourcing familiar products from the world's four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through...
Plan, Activity, and Intent Recognition: Theory and Practice
Plan, Activity, and Intent Recognition: Theory and Practice

Plan recognition, activity recognition, and intent recognition together combine and unify techniques from user modeling, machine vision, intelligent user interfaces, human/computer interaction, autonomous and multi-agent systems, natural language understanding, and machine learning.

Plan, Activity, and Intent Recognition...

Design Methodology for Intelligent Technical Systems: Develop Intelligent Technical Systems of the Future
Design Methodology for Intelligent Technical Systems: Develop Intelligent Technical Systems of the Future

Intelligent technical systems, which combine mechanical, electrical and software engineering with control engineering and advanced mathematics, go far beyond the state of the art in mechatronics and open up fascinating perspectives. Among these systems are so-called self-optimizing systems, which are able to adapt their behavior autonomously...

How to Work for an Idiot: Survive & Thrive-- Without Killing Your Boss
How to Work for an Idiot: Survive & Thrive-- Without Killing Your Boss

For more than two decades, Dr. John Hoover has written books on leadership, creativity, and organizational performance, extolling the virtues of flattened organizations, collaborative leadership, and shared responsibility. His clients welcomed him, praised him...yet (he felt) completely ignored his advice! This book contains the confession of...

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