O’Brien’s Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as...

Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations....

Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements...

This book shows how Systemic Functional Linguistics may be used to explore and explain the grammar of scientific examination questions.  The author outlines the key elements of this theory and identifies problematical structures that affect the linguistic validity of such education assessment questions. This book also shows how...

Elasticity: Theory, Applications, and Numerics, Third Edition, continues its market-leading tradition of concisely presenting and developing the linear theory of elasticity, moving from solution methodologies, formulations, and strategies into applications of contemporary interest, such as fracture mechanics, anisotropic and composite...

Since its publication, Essentials of Artificial Intelligence has been adopted at numerous universities and colleges offering introductory AI courses at the graduate and undergraduate levels. Based on the author's course at Stanford University, the book is an integrated, cohesive introduction to the field. The...

Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and structure of markets, identifies value areas, price rejection points, and...

This comparative text provides an understanding of major world criminal justice systems by discussing and comparing the systems of six of the world's countries: England, France, Russia, China, Japan, and a new chapter on South Africa -- each representative of a different type of legal system. An additional chapter on Islamic law uses...

Focuses on the resourcing of organisations with people, this engaging text achieves a balance between academic rigour and practitioner relevance. This balanced approach, together with the breadth and versatility of the content, enables the book to be used effectively for modules based on the CIPD Professional Standards and other upper-level...

The MBA is probably the hottest ticket among the current university graduate degree offerings--every year, more than 120,000 students enroll in MBA programs in the United States, and the estimates in Europe do not lag far behind. In addition, job prospects have never looked better for business school graduates; corporations are hiring more...