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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike
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Business Finance: Theory and Practice
Business Finance: Theory and Practice
This book attempts to deal with financing and investment decision making, with particular focus on the private sector of the UK economy. Its approach is to set out the theories that surround each area of financial decision making and relate these to what appears to happen in practice. Where theory and practice diverge, the book...
Hands-On Database
Hands-On Database

Many students taking an introductory database course need hands-on experience.

Typically, they are under pressure to finish quickly with a certificate or degree and get to work. They need to get actual practice in the process of designing and developing databases that they can apply in their future employment. They need to create...

Data Analysis with Microsoft Excel(TM): Updated for Office 2007 (Book Only)
Data Analysis with Microsoft Excel(TM): Updated for Office 2007 (Book Only)
Data Analysis with Microsoft® Excel: Updated for Offi ce 2007® harnesses the power of Excel and transforms it into a tool for learning basic statistical analysis. Students learn statistics in the context of analyzing data. We feel that it is important for students to work with real data, analyzing real-world problems,...
Large-Scale Computing Techniques for Complex System Simulations (Wiley Series on Parallel and Distributed Computing)
Large-Scale Computing Techniques for Complex System Simulations (Wiley Series on Parallel and Distributed Computing)
Complex systems are defined as systems with many interdependent parts that give rise to nonlinear and emergent properties determining their high-level functioning and behavior. Due to the interdependence of their constituent elements and other characteristics of complex systems, it is difficult to predict system behavior based...
Android Recipes: A Problem-Solution Approach
Android Recipes: A Problem-Solution Approach

Android continues to be one of the leading mobile OS and development platforms driving today's mobile innovations and the apps ecosystem. Android appears complex, but offers a variety of organized development kits to those coming into Android with differing programming language skill sets.

Android Recipes: A
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Information Theory and Statistical Learning
Information Theory and Statistical Learning
This book presents theoretical and practical results of information theoretic methods used in the context of statistical learning. Its major goal is to advocate and promote the importance and usefulness of information theoretic concepts for understanding and developing the sophisticated machine learning methods necessary not only...
The Princeton Companion to Mathematics
The Princeton Companion to Mathematics

This is a one-of-a-kind reference for anyone with a serious interest in mathematics. Edited by Timothy Gowers, a recipient of the Fields Medal, it presents nearly two hundred entries, written especially for this book by some of the world's leading mathematicians, that introduce basic mathematical tools and vocabulary; trace the...

Travel Medicine: Tales Behind the Science (Advances in Tourism Research)
Travel Medicine: Tales Behind the Science (Advances in Tourism Research)

Travel to exotic places is fascinating, and equally so are infections and other dangers of exotic travel. Moreover, one need not be traveling to suffer these maladies; sometimes they travel to you. The enormous global mobility demands a public health response. The result is the concept of ‘travel medicine’ as a separate...

Glass' Office Gynecology
Glass' Office Gynecology
Women's health care is an ever-changing field. It relies on both quantitative and qualitative scientific advances that must be translated into clinical skills and application against the backdrop of current...
Brachytherapy: Applications and Techniques
Brachytherapy: Applications and Techniques
Brachytherapy is the clinical use of radioactive isotopes to provide a highly conformal image-guided radiation therapy that takes advantage of the steep fall off dose characteristics and different energetic emanations to improve the therapeutic ratio. Historically it was the first mode of radiation therapy. The last...
Theory of Automata, Formal Languages and Computation
Theory of Automata, Formal Languages and Computation

Presents an introduction to the basic models of computability to the undergraduate students. This book deals with Finite Automata and their properties. It provides a class of models and enables the analysis of context-free languages.

This book deals with a fascinating and important subject which has the fundamentals of computer
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