You’ve probably heard that “business as usual” is no more. The way that people communicate, market, and sell has changed dramatically since the advent of social media marketing. We’re here to tell you that even though the tools are new and different — and seem to change regularly — you can definitely find...
Web services based on the eXtensible Markup Language (XML), the Simple Object Access Protocol (SOAP), and related standards, and deployed in Service-Oriented Architectures (SOA), are the key to Web-based interoperability for applications within and across organizations. It is crucial that the security of services and their interactions with...
For a long time I was fascinated by trying to understand the behavioral, endocrine
and neural mechanisms controlling rat sexual behavior, independently of whether
such an understanding was of any use or not. My favorite afternoon distraction
was to walk over to the lab and see how the experiments were going, and if possible
I...
Daring new theories of masculinity, built from a large and geographically diverse interview study of transgender men
American masculinity is being critiqued, questioned, and reinterpreted for a new era. In Men in Place Miriam J. Abelson makes an original contribution to this...
Chemotherapy saves lives, but new studies—including research led by coauthor Dr. Dan Silverman—reveal that the agents used to kill cancer cells may also impair normal brain function. Even years after treatment, patients report problems with memory, concentrating, multitasking, and word retrieval. As one person put it,...
In the 1990s I sat in the office of a CFO of what was then a Fortune 100 company. He was not happy about the annual technology bill. Back then – and for decades before – technology was tactical. He said something about technology being his last unmanaged expense. I gave him a list of 10 things we should do to improve...
Language and Social Interaction is an interdisciplinary approach to studying the everyday practices and details that make up the complexities and multifunctionality of human communication. This area has reached a level of maturity that calls for a handbook specific to its concerns. That maturity is noticeable in a distinctive body of...
Managing retirement plans is an ongoing process. Regardless of the type of plan you manage—from profit sharing to traditional defined benefit program—you have to familiarize yourself with the rules of the plans as well other issues including investment risk and legal requirements.
"The humble form: it may seem boring, but most of your website's value passes through forms. Follow Jarrett & Gaffney's guidelines, and you'll probably double your online profits." - Jakob Nielsen, Principal, Nielsen Norman Group
"This book isn't just about colons and choosing the right widgets. It's about the whole...
In the spring of 2004, at the Annecy International Animation Festival
in France, a dear friend and I had a conversation about animation
books. Interesting, we noted, that there is not a single book dedicated
to classical hand-drawn special effects animation, even though it is an
enormously important aspect of the animation business,...
Today's ActionScript-based applications require increasingly sophisticated architectures and code. This book aids intermediate and advanced ActionScript developers in learning how to plan and build applications more effectively. You'll learn how to apply design patterns as solutions to common programming scenarios. Beyond a reference,...
Not magic like a Level 19 fi reball spell is magic. Not the kind of magic you get when you purchase a trick in a magic store. And not the kind of mystical experience that organized religion can go on about. No, games are magic in the way that fi rst kisses are magic, the way that fi nally arriving at a perfect...
