“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey,...
Twelve scholars from the biblical, historical, theological, and philosophical disciplines engage in a conversation on the transforming work of the Holy Spirit in the Christian life. The essays are held together by an enduring focus and concern to explore the relationship between the work of the Holy Spirit and Christian formation, discipleship,...
Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by...
“With over 70% of American workers living paycheck to paycheck, basic money management skills are needed desperately. This is a masterful work that guides us to discover our own money dysfunctions and takes us on a journey to healthy financial behaviors.”
"Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace."
—Guenter...
BDD in Action teaches you the Behavior-Driven Development model and shows you how to integrate it into your existing development process. First you'll learn how to apply BDD to requirements analysis to define features that focus your development efforts on underlying business goals. Then,...
Communicate to Win is full of sound, practical advice on every aspect of business and personal communication, such as how to: encourage people to like you, understand what motivates people, use the telephone effectively, excel at one-on-one conversation, develop your emotional intelligence, master a good writing style and give...
'Metonymy' is a type of figurative language used in everyday conversation, a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. 'I'll pencil you in' and 'let me give you a hand' are both examples of metonymic language. Metonymy serves a wide...
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical...
As part of the Syngress Basics series, The Basics of Cloud Computing provides readers with an overview of the cloud and how to implement cloud computing in their organizations. Cloud computing continues to grow in popularity, and while many people hear the term and use it in conversation, many are confused by it or unaware of what it...
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of...
Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right...
